We’re leveling up the ticketing experience with All-In Pricing—your attendees will now see the full price upfront, with no hidden fees or surprises. It’s all about transparency, trust, and helping you stay compliant while boosting conversions.
What’s changing?
All-In Pricing is here to make ticketing more transparent for your attendees (and fully compliant for you!). New federal and state laws now require that all mandatory fees be included in the ticket price upfront—no more “+ fees” messaging.
This means the price attendees see must include:
The base ticket price
Posh’s service and processing fees
Any organizer or event-level fees (including custom fees)
As part of this update, we’ve also removed the ability to set flat custom fees at the group or event level. If you want to include a custom fee, we recommend switching to a percentage-based custom fee instead. These are still fully supported and will be displayed clearly at checkout.
💡 Attendees will continue to see a full fee breakdown before checkout for added transparency.
🧠 Want to see the legal details? The FTC’s rule banning deceptive fees takes effect May 12, 2025 — read the announcement here.
This new pricing format helps:
✅ Ensure legal compliance
✅ Build trust with your audience
✅ Reduce cart abandonment
You're still in control—just set the price you want to earn, and we’ll calculate the full amount your attendees will see.
Gross Price vs Display Price
When creating a ticket type, you’ll see two fields: Gross Price and Display Price.
Gross Price: This is what you’ll earn from each ticket sold. It includes any custom fees you’ve applied.
Display Price: This is what your attendees will see on your event page. It includes your gross price plus Posh’s service and processing fees.
Just enter your gross price, hit enter, and we’ll automatically calculate the display price for you.
What if I currently have an event live?
If you already have an event live on Posh, you don’t need to do anything. Your event will automatically switch to All-In Pricing when the update goes live.
We highly recommend:
Reviewing your event page to make sure the updated pricing looks right
Using the Display Price tool (available once live) to round prices to cleaner numbers
Updating any marketing materials to reflect the total price attendees now see
ℹ️ Flat order custom fees? These will be deprecated and removed from your order totals.
ℹ️ Percentage-based custom fees? These will still apply and will be clearly displayed at checkout.
FAQs
Can I still show a base price and add “+ fees”?
Nope! All prices must include all fees upfront—no more “+ fees” messaging allowed.
What is an “all-in price”?
It’s the total ticket cost: base price + Posh fees + any organizer/event fees. This is what attendees will see everywhere.
Can I still control my pricing?
Yes! Set your gross price in the ticket editor. We’ll calculate the final price attendees see. You can tweak it with the Display Price tool for cleaner-looking numbers.
Where is All-In Pricing shown?
Everywhere tickets appear: the Explore page, event page, ticket selection, checkout, and the “Purchase Tickets” button.
Do I need to change how I create events?
Not really—just:
Double-check your gross price
Review how fees affect pricing
Avoid using “+ fees” in your event copy or images
Use the Display Price tool to adjust how prices are shown
Does this apply to free tickets?
Yes. If a $0 ticket is in the same order as a paid one, fees are included in the paid ticket’s price automatically.
What if I don’t follow this format?
Your event may become non-compliant with laws, risking penalties, trust loss, or reduced visibility. We're enforcing this to protect everyone.