We’re leveling up the ticketing experience! With All-In Pricing, your attendees will see the total price upfront—no surprises, no hidden fees. It’s all about transparency, trust, and making it easier than ever for you to stay compliant and boost conversions.
Here’s everything you need to know about the new All-In Pricing format on Posh.
What’s changing?
New federal and state laws now require that all ticket prices shown to customers include all mandatory fees upfront. This means the price displayed must reflect:
The base ticket price
Posh’s service fee
Any organizer or event-level fees
You’ll no longer be able to use “+ fees” messaging. Instead, attendees will see the full price they’ll pay—from the moment they first view your event.
💡 Don’t worry: A detailed fee breakdown will still be shown before checkout for full transparency.
🧠 Want to learn more about the legal side? The FTC’s new rule against unfair or deceptive fees goes into effect May 12, 2025. You can read the announcement here.
These updates are all about:
✅ Ensuring legal compliance
✅ Building trust with your audience
✅ Reducing cart abandonment
You’re still in control—just set your gross price (what you want to earn), and we’ll take care of the rest.
What if I currently have an event live?
If you already have an event live on Posh, you don’t need to do anything. Your event will automatically switch to All-In Pricing when the update goes live.
We highly recommend:
Reviewing your event page to make sure the updated pricing looks right
Using the Display Price tool (available once live) to round prices to cleaner numbers
Updating any marketing materials to reflect the total price attendees now see
ℹ️ Flat order-level fees? Those will still apply and will be clearly displayed at checkout.
When does this go live?
📅 Monday, June 9th at 10:00am ET
We’ll send a reminder as the rollout begins!
FAQs ❓
Can I still show a base price and add “+ fees”?
Nope! All prices must include all fees upfront—no more “+ fees” messaging allowed.
What is an “all-in price”?
It’s the total ticket cost: base price + Posh fees + any organizer/event fees. This is what attendees will see everywhere.
Can I still control my pricing?
Yes! Set your gross price in the ticket editor. We’ll calculate the final price attendees see. You can tweak it with the Display Price tool for cleaner-looking numbers.
Where is All-In Pricing shown?
Everywhere tickets appear: the Explore page, event page, ticket selection, checkout, and the “Purchase Tickets” button.
Do I need to change how I create events?
Not really—just:
Double-check your gross price
Review how fees affect pricing
Avoid using “+ fees” in your event copy or images
Use the Display Price tool to adjust how prices are shown
Does this apply to free tickets?
Yes. If a $0 ticket is in the same order as a paid one, fees are included in the paid ticket’s price automatically.
What if I don’t follow this format?
Your event may become non-compliant with laws, risking penalties, trust loss, or reduced visibility. We're enforcing this to protect everyone.